Formulary 55, the luxury fragrance company known for natural botanical bath, body, and home products welcomed Kecia Hielscher as its new owner, CEO, and Creative Director. Hielscher has over two decades of expertise in the fragrance and home décor industry, bringing creativity, and an entrepreneurial spirit to her new role.
 
Hielscher’s acquisition of Formulary 55 marks a significant milestone in the brand’s ten-year history. Under Hielscher’s leadership, the company will continue to offer the product portfolio it is known for while continuing to elevate and innovate.
 
Hielscher said, 
 
“I fell in love with Formulary 55’s brand for its luxury and natural positioning and products that look and perform as amazingly as they smell. I am excited to lead this incredible, women-powered team and to continue the tradition of delivering naturally indulgent gifts that elevate the everyday, whether it be for friends, family or ourselves.”
 
Hielscher previously worked for elite brands like Nordstrom, Williams-Sonoma, Disney, and Neiman Marcus. 
 
Formulary 55 is a name brand in luxury fragrance and signature modern botanical packaging and is celebrated for its commitment to craftsmanship and quality. 
 
The company offers over 30 signature scents, in elegant and distinctive black and white packaging featuring vintage botanical drawings. 
 
The company’s hand-poured and hand-wrapped products are made at its headquarters in Pueblo, Colorado, using premium botanical ingredients sourced from across the U.S. 

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